As an advertising major, you will examine the complex issues related to an industry that supports much of mass communication activity.
You’ll complete courses from both the communication and business areas to learn how to craft strategic advertising campaigns for a target market. Experienced faculty will teach you traditional and innovative digital strategies to make sure your message is heard and gets results.
There are countless opportunities to use and improve your advertising portfolio through work with student media groups and professionals on the weekly campus newspaper, The Yellow Jacket; the university yearbook, The Mad Anthony; and the campus radio station, WCYJ-FM The Hive.
Get ahead with advanced tools and resources
Our iMac Lab has all of the tools you need to write, edit, and perfect your advertising campaign using industry-standard tools. The 5K iMacs with graphics drawing tablets and high-quality digital scanners are loaded with productivity and design software including the entire Adobe Creative Cloud suite. Our tools and facilities will prepare you for an internship and myriad career opportunities after graduation.
Take advantage of an award-winning organization
One opportunity to enhance your advertising experience and portfolio is the weekly campus newspaper, The Yellow Jacket, which was recently recognized with a national first-place award for reporting by the American Scholastic Press Association (ASPA). The newspaper was also honored with nine awards from the Society of Professional Journalists. You'll learn from and be a part of an award-winning, nationally recognized community, equipping you to apply your valuable skills in the professional world.
View the academic catalog to further explore the curriculum.